Wednesday, June 9, 2010

How can ‘mother’ be a sexist stereotype?

Carolyn Moynihan
4 Jun 2010
While most Europeans worry their heads off about what is happening to the euro and the economy, certain members of the European political bureaucracy are getting on with more important things. Like drafting long resolutions about how to combat gender stereotypes in the media and having even longer meetings to get their ideas endorsed.

Let me say, straight off, that there are media stereotypes that undermine women’s dignity and in some cases are downright insulting. Why, for example, does the weather girl -- I should say female weather person -- on my local television network always, always, summer and winter, appear with half her chest exposed, unless it is to add sex appeal to what is an intrinsically boring segment of the news hour? Since her male counterpart is always well covered up (and still more interesting to listen to) we have to conclude that the value of a woman announcer is her sexuality, not her personality, let alone her expertise.

Read the rest of the article here.

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